How does it work

We work on your site while teaching you SEO

At Fourth Way SEO, we optimise your website while training you in SEO. What’s the training like? It’s fully applied to what we’re doing: we explain every step so you understand it and can replicate it yourself. You’ll learn why we take each action, how we do it, and how to interpret the data we uncover along the way.

Our Process

Audit

We start with a comprehensive audit of your website, your business, and your competitors.

Action Plan

Next, we define a detailed action plan outlining the necessary SEO improvements and a new content strategy.

Implementation

It’s time to put the plan into action. We can handle the implementation for you, or you can take the lead yourself.

Training

Throughout the process, we’ll teach you everything we’re doing, why we’re doing it, and how it’s done.

What You Get With Us

In-Depth Audits

We analyse your website, content, SEO strategy, and backlink profile. We also evaluate your competitors to understand how they rank and develop a strategy to outperform them.

Tailored Strategies

Every business has its own target audience, so every content strategy and website structure must be unique and adapted to your specific needs.

Clear Action Plans

Based on our audits, we create a clear, actionable plan with precise instructions for implementation. Everything is well-organised and documented for ease of use.

Faster Results

Everyone says SEO is slow. It’s true that it’s a long-term strategy, but you’ll often start seeing results sooner than you might expect.

What’s the training like?

At Fourth Way SEO, we teach you:

Fundamentals and Strategy

We cover the foundational, “theoretical” aspects of how search engines work, what factors influence rankings, and more. These basics are essential for understanding SEO from a strategic perspective.

Analysis Methodology

Every analysis serves a purpose—whether it’s a technical audit, identifying content cannibalisation, or reviewing site architecture. We explain each analysis we conduct and its specific objective.

Execution and Interpretation

Understanding the purpose of an analysis is important, but knowing how to perform it is key. We’ll teach you how to use essential tools like Semrush, Screaming Frog, and Google Search Console, and how to interpret the data they provide.

And the best part? You’ll learn all this WHILE we work on your website.

Curious about the cost?

Request a quote to optimise your website and learn SEO along the way.